The visual appeal has always been important to food be it raw, cooked, processed or packaged. However, with food
safety and security, being vital concerns, and with the proliferation of brands in the F & B Industry, catching the
consumers’ eye and doing it in the best way is a creative challenge for one and all. It is interesting to note the many
innovations producers and retailers undertake to attract attention, increase goodwill and retain brand loyalties. The Food
Design arena will allow to display and emphasize on healthy presentation as an important factor behind the success of
food and related products and understand the much required external evolved art perspective. |
